Details

Name	Unpacking the Ethical Product
Author(s)	Crane, Andrew
Editor
Year	2001
Publication Type	Journal Article
Web Location	http://www.springerlink.com/content/q4w47v486447265l/
Keywords	CONSUMER behavior, DECISION making, MARKETING, PRODUCT management, BRAND choice, BRANDING (Marketing), CONSUMPTION (Economics), PURCHASING, BRAND image, CORPORATE image, BUSINESS ethics, MARKETING strategy, MORAL & ethical aspects, ethical augmentation,
Areas of Interest	Consumer Issues - Ethical Consumption
Citation	Crane, Andrew. 2001. Unpacking the Ethical Product. Journal of Business Ethics 30 (4):361-373.
Summary	Acknowledging the increasing attention in the literature devoted to the incorporation of ethical considerations into consumers' purchase decisions, this paper explores the notion of an ethical product
Abstract / Description	Acknowledging the increasing attention in the literature devoted to the incorporation of ethical considerations into consumers' purchase decisions, this paper explores the notion of an ethical product. It is argued that ethical issues have long been involved in consumers' product evaluations, but that there has been little academic investigation of ethics in terms of product concepts and theories. Ethics are thus examined in the context of the augmented product concept, and two dimensions of ethical augmentation are identified: direction and content. These dimensions are set out and discussed at some length, and then they are used to construct an ethical product matrix. It is shown how this could be used to provide structure and coherence to examinations of the perceived ethics of any given product offering. The implications of the analysis offered in the paper are discussed, and a number of limitations of the ethical product notion are identified. Finally some conclusions and directions for future research are suggested. [ABSTRACT FROM AUTHOR] Copyright of Journal of Business Ethics is the property of Springer Science & Business Media B.V. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)
Publisher/Organization	Journal of Business Ethics
Cluster Library	None