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| Name | Marketing, Morality, and the Natural Environment |
| Author(s) | Andrew Crane |
| Editor | |
| Year | 2007 |
| Publication Type | Book |
| Web Location | http://www.routledgebusiness.com/books/Marketing-Morality-and-the-Natural-Environment-isbn9780415439619 |
| Keywords | environmental economics, marketing, consumer behaviour, international marketing, marketing communications |
| Areas of Interest | Consumer Issues - Ethical Consumption; Corporate Governance; Economic - Environmental; Theory |
| Citation | Crane, A. 2000. Marketing, Morality, and the Natural Environment. London: Routledge. |
| Summary | This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations. |
| Abstract / Description | This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations. |
| Publisher/Organization | Routledge |
| Cluster Library | None |
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