| Name | Bristol-Myers Squibb Company - Managing Shareholders' Expectations |
| Publication Date | 38638 |
| Issues | Communications, Ethical Issues, Accounting - Transactions, Revenue Recognition |
| Disciplines | Accounting |
| Industry | Chemicals and Allied Products |
| Setting | United States, Large organization, 2001 |
| Publication Title | Ivey Case Studies |
| Publisher/Source | Ivey Publishing |
| Author(s) | Murray J. Bryant, Tapasvi Narula |
| Product Code/ISBN | 9B05B008 |
| Pages | 14 |
| Access | http://cases.ivey.uwo.ca/Cases/Pages/home.aspx?Mode=showproduct&prod=9B05B008 |
| Abstract | A senior accountant at Bristol-Myers Squibb has to assess the appropriateness of revenue recognition as the company has dramatically altered its relationships with its channel customers. The decision maker has to determine not only appropriateness but the right approach to deal with senior management on the issue. |