| Name | Environmental Management in the Rockies: Entrepreneurship versus Sustainability |
| Publication Date | 2002 |
| Issues | Business-Government Relations; Environmental Issues; Social Change; Stakeholder Relationships; Sustainability |
| Disciplines | Business - General; Government; Entrepreneurship; International Business; Marketing; Strategic Management |
| Industry | Arts, Entertainment, and Recreation |
| Setting | |
| Publication Title | NACRA, North American Case Research Journal |
| Publisher/Source | The Laurier Institute |
| Author(s) | Hudon, Simon |
| Product Code/ISBN | 120085-22-2-1 |
| Pages | 15 |
| Access | http://www.wlu.ca/docsnpubs_detail.php?grp_id=1611&doc_id=16077 |
| Abstract | The case begins with the problems of the owner of the Resorts of the Canadian Rockies, Charlie Locke. Locke wants to invest in and upgrade facilities in order to remain competitive. However, environmentalists have succeeded in putting a stop to any expansion plans he has for his ski resorts in Banff National Park. Locke is pursuing legal action against Parks Canada and the heritage minister, Sheila Copps, over a new policy that would cut back ski area operations, cap daily skier capacity, and restrict future expansions in Banff and Jasper National Parks. The case study begins by tracking the origins of the dispute, over 30 years ago, right up to the impending court case between the parties. The key stakeholders in the conflict are the ski operators (and Charlie Locke, in particular), environmentalists, employees and residents, government and regulatory agencies, and skiers. The motivations and aspirations of each of these groups are discussed in turn, supported by quotations from key players in the dispute. The final part of the case returns to Locke and the decisions he has to make. |
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