| Name | Chicken and Egg: A Study of the Poultry Genetics Industry |
| Publication Date | |
| Issues | Ethical Issues, Industry Analysis, International Business, Succession Planning, Industry Globalization, Cross Cultural Management, Biotechnology |
| Disciplines | Marketing; Entrepreneurship; International Business |
| Industry | Agricultural Services |
| Setting | United States, Medium organization, 2006 |
| Publication Title | Ivey Case Studies |
| Publisher/Source | Ivey Publishing |
| Author(s) | Patrick F. O'Leary |
| Product Code/ISBN | 9B06A022 |
| Pages | 15 |
| Access | http://cases.ivey.uwo.ca/Cases/Pages/home.aspx?Mode=showproduct&prod=9B06A022 |
| Abstract | At the beginning of 2006, the president of Hy-Line International (Hy-Line), a leading producer of hybrid chicks for both the American and world egg industry was facing many challenges: his imminent retirement, the threat of the Asian bird flu, zero or negative growth in primary markets, increasing pressure from the animal rights movement and a strained relationship with Hy-Line’s German parent company. 2006 marked the end of an era for this $200 million company as it enters a period of revolutionary organizational and environmental change, the resolution of which will determine its fate for the next decades |
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