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Details
NameCabriole
Publication Date
IssuesAnalyzing the Failure of a Business; Identifying the Target Market for a Product; Managing Rapid Growth in a Small Firm; Control Systems; Bankruptcy; Women in Business
DisciplinesPolicy; Strategic Management; Business Ethics; Small Business; Entrepreneurship
Industry
Setting
Publication TitleWilfrid Laurier University, The School of Business & Economics (SBE)
Publisher/SourceSBE Research Centres & Case Publications Office
Author(s)Raymond M. Kinnunen, James F. Molloy Jr.
Product Code/ISBN160003-14-3
Pages6
Accesshttp://www.wlu.ca/docsnpubs_detail.php?grp_id=1611&doc_id=15856
AbstractHow do you know when a business is hopeless? How do you close it when hope is gone? Susan White's fitness wear firm, Cabriole, has lost $800,000 just in the past 5 years. Although customers have recognized the superior quality of Susan's designs and fabrics, the body wear industry has become a pricing jungle and retailers have sharply cut their buying from suppliers. Susan has discovered a major embezzlement and fired the two employees involved, but cannot tell how much of her loss was due to fraud. Tired after 13 years of effort, she wants to close Cabriole. How?



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