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- Aung Sein: An Entrepreneur in Myanmar
Aung Sein built a machine that produced inexpensive disposable gloves, an item in short supply in Myanmar. Medical and laboratory workers needed large quantities of disposable gloves, but the government would not buy Aung Sein's gloves. In 1995, the...
Disciplines: Business Ethics, Entrepreneurship, International Business, Marketing, Small Business
- Calox Machinery Corporation (A&B)
Mike Brown, the international sales manager for Calox, has terminated his New Zealand distributor, Glade Industries, but Glade is contesting the decision and threatening legal action. Calox management is divided on whether to stand by Brown or to re...
Disciplines: Business Ethics, International Business, Marketing
- Calvin Klein Inc. and the "Kiddie Porn" Ads (A&B)
Calvin Klein Inc. is a company with a history of controversial advertising, going back to 1980's ads with then 15-year-old actress Brooke Shields saying, "Nothing comes between me and my Calvins." In 1995, the company began a new series of ads for C...
Disciplines: Business Ethics, Marketing
- Chicken and Egg: A Study of the Poultry Genetics Industry
At the beginning of 2006, the president of Hy-Line International (Hy-Line), a leading producer of hybrid chicks for both the American and world egg industry was facing many challenges: his imminent retirement, the threat of the Asian bird flu, zero ...
Disciplines: Entrepreneurship, International Business, Marketing
- Clearwater Seafoods
Clearwater was trying to market value-added products in a traditionally commodities based industry while facing supply uncertainties and regulatory, environmental, and foreign exchange challenges. Clearwater harvested shellfish from the Canadian Atl...
Disciplines: Agribusiness, Environment, Government, Marketing, Strategic Management
- Colonial Traditions, Inc.
Alice Borden, sales manager for Colonial Traditions, Inc., must take a recommendation to her new boss and general manager, Phil Rigby, about how to handle the complaint of disgruntled customer Fred Townsend. Townsend has alleged that four of the six...
Disciplines: Business Ethics, Marketing
- Data General and New York's Division of Substance Abuse Services (A&B)
(A) A New York DG sales representative was delighted to win the hotly contested bid for computer equipment for the State's Division of Substance Abuse Services. To close, he and his boss had developed a close relationship with the division's decisio...
Disciplines: Business Ethics, Marketing
- Earthkeeper Magazine (A)
The editor of an environmental magazine has received an advertisement from a large petroleum company for inclusion in the next issue. He is concerned about negative readership response, and must decide whether to include the advertisement. A follow-...
Disciplines: Marketing
- Earthkeeper Magazine (B)
The editor of the environmental magazine described in the Earthkeeper Magazine (A), case 9A92A006, has received negative feedback from his decision to run an advertisement from a large petroleum company. He must decide what to do
Disciplines: Marketing
- Environmental Management in the Rockies: Entrepreneurship versus Sustainability
The case begins with the problems of the owner of the Resorts of the Canadian Rockies, Charlie Locke. Locke wants to invest in and upgrade facilities in order to remain competitive. However, environmentalists have succeeded in putting a stop to any ...
Disciplines: Business - General, Entrepreneurship, Government, International Business, Marketing, Strategic Management
- Factory Direct Selling by Cironi's Sewing Center
This case analyzes the decision Toni Cironi must make over whether to conduct a factory-direct-to-consumer warehouse sale for Singer sewing machines. Cironi's prior experience with factory sales for Viking-White makes him wary of cannibalizing his h...
Disciplines: Business Ethics, Entrepreneurship, Marketing, Policy, Small Business, Strategic Management
- Handguns at Wal-Mart
Public opinion has turned against handguns, which were used in more than half of the 22,500 homicides in the United States in 1991. Wal-Mart, the nation's largest retailer and a leading supplier of guns, had handgun sales of $29 million in 1992, wit...
Disciplines: Business Ethics, Marketing
- Hayward & Guzman: Disposable Contact Lenses
Hayward & Guzman researches and develops contact lens products and has recently developed a new disposable contact lens. Two segments with different price sensitivity have been identified. In order to reach these segments, the products will need to ...
Disciplines: Marketing
- Hips Feel Good - Dove's Campaign for Real Beauty
Dove is one of Unilever's better-known "personal care" brands. It has significant top-of-mind awareness among women in many countries. In an attempt to increase sales volume by 80 per cent, Unilever re-launched Dove in 2004. The campaign asks the qu...
Disciplines: International Business, Marketing
- Hoechst-Roussel Pharmaceuticals, Inc.: RU 486
Hoechst-Roussel Management must decide whether to introduce RU 486 to the U.S. Market. The drug, a contraceptive/abortifacient, offers a significant business opportunity, but it goes against the company's stated policy of not marketing such drugs. R...
Disciplines: Business Ethics, Marketing, Policy, Strategic Management
- Home Depot Canada: Ecooptions
In December 2005, The Home Depot Canada (THDC) rolls out its EcoOptions product line. The market for environment-friendly products has been changing in terms of vendor interest, consumer demand and competitive dynamics. THDC has been pushing that ch...
Disciplines: General Management, Marketing
- Just Us! Coffee Roasters
The founders of Just Us! Coffee Cooperative (Just Us!) are involved in a strategic planning process. The growing demand and acceptance of fair trade products is good news for the industry and opens many opportunities for Just Us!, but there are also...
Disciplines: International Business, Marketing
- Medical Equipment Inc. in Saudi Arabia
A recently hired U.S.-trained sales account manager at Medical Equipment Inc. (Medical Equipment), returned to his office after meeting with the head of the cardiology department at a specialist hospital and research center in Jeddah, Saudi Arabia. ...
Disciplines: Human Resource Management, International Business, Marketing
- MedMira Laboratories: The U.S. OTC Decision
In December 2005, the vice-president of global sales and marketing for MedMira Laboratories in Halifax, Nova Scotia, has to decide whether to enter the over-the-counter (OTC) HIV testing market in the United States, if the company receives approval ...
Disciplines: Entrepreneurship, International Business, Marketing
- Medmira Laboratories: The US OTC Decision
In December 2005, the vice-president of global sales and marketing for MedMira Laboratories in Halifax, Nova Scotia, has to decide whether to enter the over-the-counter (OTC) HIV testing market in the United States, if the company receives approval ...
Disciplines: Entrepreneurship, International Business, Marketing
- Meritas Mutual Funds
In October 2002, Gary Hawton, the CEO of Meritas Financial Inc., a new Canadian socially responsible mutual fund company, was considering what to do about investment dealer requests for promotional giveaways. Hawton has instituted a policy of not pr...
Disciplines: Business Ethics, Marketing, Policy, Strategic Management
- Nestle's Nescafe Partners' Blend: The Fairtrade Decision (A)
In early 2005, Nestle is in the midst of a decision: whether or not the Fairtrade mark should be applied on Partners' Blend, a new instant coffee product to be marketed in the growing UK 'ethical' coffee segment. Application of the Fairtrade mark on...
Disciplines: International Business, Marketing
- OQOQO: Socially Conscious Fashions
Chip Wilson, founder of lululemon athletica, a Vancouver-based manufacturer, distributor and retailer of high quality yoga apparel, started a new streetwear line of apparel that would combine fashion with social consciousness. The apparel sold at OQ...
Disciplines: Entrepreneurship, Marketing
- Southwestern Ohio Steel Company, L.P.: The Matworks Decision
Southwestern Ohio Steel was a service centre that provided wholesaling functions between steel mills and users of strip and sheet steel. The company had a history of developing strong relationships with mills and customers, and prided itself on prov...
Disciplines: Business Ethics, Marketing
- Sun Life Financial Services
The case provides a detailed insight into the strategies adopted by Canadian insurance major Sun Life Financial Services (Sun Life) in various areas. The case provides information about the company's history, its evolution and examines its marketing...
Disciplines: Finance, Human Resource Management, Marketing
- Sunlight Laundry Detergent
The brand manager for Sunlight Powder laundry detergent, must decide how to respond to the introduction by Loblaws' of a new "green" laundry detergent product. He is considering several alternatives, and must carefully consider the pros and cons ass...
Disciplines: Marketing
- The Ethics of Doing Business On-Line
The explosion of electronic commerce has resulted in numerous ethical issues for business. In particular, this case examines the business and ethical implications that arise when organizations collect on-line information about consumers. Questions...
Disciplines: Business - General, Government, Marketing
- Vartana: The Creation of a Bank for Canada's Civil Society Sector
A social entrepreneur undertakes to launch a bank with charitable status itself that could provide financial services to up to 161,000 charities. He has quietly arranged support from major for-profit banks and government officials. The day before hi...
Disciplines: Entrepreneurship, Marketing
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