For Canadians, the inception of the C3 model in BC and its potential introduction across Canada opens the door to a whole new stratum of socially-responsible and community-conscious enterprises, presenting a significant leap in the evolution of capitalism as Alex Wood describes it. With these Community Contribution Companies, conscientious investors will be able to join purpose-savvy entrepreneurs in supporting initiatives that promote ethical, moral, and social sustainability and which are sure to be commercially successful while at the same time promoting the development and modernization of Canadian communities.